Finally, on December 17, Walt Disney Television International India officially launched the Disney Channel and Toon Disney channel with three language feeds (English, Tamil, and Telugu) distributed by the Star Group.įor the unknown: Before Disney channel, India was rolled out officially, Sony TV broadcasted a Disney-branded programming block known as “Disney Hour” and “Disney Mornings”.
Later, to launch the Disney Channel in India, Disney filed with the Foreign Investment Promotion Board to create a wholly-owned subsidiary company in October 2001.Īfter ending the joint venture agreement in August 2003, the Walt Disney Company (India) Private Limited (WDCI) started operations is headquartered in Mumbai in July 2004. It was only ten years after being available on cable providers in all 50 U.S states by September 1983, that the Walt Disney Company and Modi Enterprises joined hands to form Walt Disney India in August 1993 with a licensing agreement as a joint venture. It delivered the message to parents that kids should be exposed to kids’ content and not the saas-bahu saga- because children learn what they see.įrom Good Morning, Mickey to my all-time favorite Duck Tales to Karishma ka Karishma to Hannah Montana to Doraemon! To re-create those moments, this week’s Brand Saga is a Children’s Day special and pays ode to the channel’s advertising journey which keeps on entertaining us with its old nostalgia. The channel struck the right chord there and then with the much-needed insight to introduce its Kids Channel Pack. When that little girl in the latest communication from Disney India used words like ‘Shadyantra’ and ‘Tum Bass Dekhti Jao Maa’, I wasn’t surprised but was mesmerized by her skills. Disney advertising journey played an equally important role in keeping us hooked.
Those were the days- when playing ‘chuppan chupayi’ and ‘Fire in the Mountains’ topped the priority list and serious work took a backseat, much because Disney Channel broadcasted our favorite Rob and his Art Attack. When someone says that ‘bachpan ke din’ are the best days of our lives, you have no option but to vouch for it. On the occasion of Children’s Day, you and I get to relive the Disney days while we walk down the memory lane with Disney advertising journey.